Bond bombs Oct 11, 2021 11:15:32 GMT -5
Post by jdv on Oct 11, 2021 11:15:32 GMT -5
DESPITE nearly 2 years of waiting, a giant ad campaign, and it being the 25th (and last for Daniel Craig) James Bond movie, NO TIME TO DIE just crashed at the box office, grossing a mere $53 million in 4400 US theaters.
NO TIME TO DIE has grossed $313 million world-wide, but unfortunately for producers, the film needs to gross about 3 times that amount just to break even. That's 'cause the budget on this flick ballooned to a reported $250-300 million, plus another reported $250 million for ads.
So while final totals are not in, and VOD services like HBO Max will add money to the til, it's pretty clear that this will be the first Bond in a long time - maybe ever - to lose money.
And it's not too hard to wonder why. Like the previously invincible STAR WARS franchise, Bond drifted away from core audience expectations - in the case of Bond, a hard drinking woman banging assassin - to something pushing dubious moral theories almost completely at odds with the original character and previous movies.
Simply put, people don't want Bond attending gay pride parades, but rather banging Russian spy so hard that the spill their secrets only to get murdered by their handlers. They want him slapping ass cheeks, shooting guns, and dishing one liners, not to see him become a near parody of himself. It also probably didn't help when the director called Sean Connery's version of 007 a "rapist."
A more idiotic thing to believe - much less say to a reporter - can hardly be imagined. Hopefully this movie will lose so much money that producers will reconsider the path they've taken when they pick the next actor to play Bond... but I doubt it as Hollywood still seems content to condemn the audiences that made them rich in the first place. This year is positively littered with bloated woke stinkfests which in turn became black holes for money, and NO TIME TO TIME is now one of them.
As for Craig, who was initially so good in the part, it's ended up being quite a disappointment. Each successive movie got sillier and less gritty and by tying them all together so poorly in SPECTRE, the franchise was already on its last legs. For Craig, it will always be what might have been as opposed to what we actually got.
None of which bodes well for the future of Bond movies, especially when so many unforced errors have already been made. Which is too bad. As the oldest franchise still in existence, the character still has legs... but only if producers let them be used.