Post by jdv on Nov 9, 2021 22:35:33 GMT -5
SAY what you will about ex-Prez Donal Trump - he was good for ratings.
At least that's what CNN has to be telling themselves as October delivered the worst ratings yet for the beleaguered legacy media outlet.
How bad was it? Not a single program averaged a million viewers or more. The network has lost 76% of it total viewers since the start of the year.
Fox News getting more than 3 times CNN's number of viewers in primetime:
Fox News: 1.4M (Total Day), 2.6M (Primetime)
MSNBC: 657,000 (Total Day), 1.5M (Primetime)
CNN: 480,000 (Total Day), 733,000 (Primetime)
MSNBC: 657,000 (Total Day), 1.5M (Primetime)
CNN: 480,000 (Total Day), 733,000 (Primetime)
All of which is odd considering that there are a 100 million working age people unemployed right now.
Even more odd? None of the unemployed are CNN brass... well, not yet anyway.
The above numbers indicate that the NBC's not doing too much better than CNN and little wonder when they relied on Brian Williams to be their face of the cable side of their outlet. Williams lost whatever credibility he had when it was confirmed that he lied about several events to make himself look better, lies which spawned a thousand memes.
Yet NBC chose to make Williams #2 at the network, often breaking stories on MSNBC long before the equally unreliable Lester Holt would. Yet Williams ratings - which were never great - have fallen away to nothing in the past few months, which was no doubt why NBC was already starting to use Joy Reid & Rachel Maddow in his place for big breaking stories.
CNN and NBC are learning the hard way that strangely enough, in times of sickness, war, economic distress, and social upheaval, trust becomes the most valued asset in a news organization.
Trust above all else.
