Hollywood's first all-gay romantic comedy - get this - flopped lower than whale shit over the weekend, debuting to less than a $5 million gross (likely less than its advertising budget, and far sort of it's $22 million budget).
Naturally, the creators of this super bomb told the press that they'll do better next time....
...Nah, they blamed you, you bigot (specifically the star of the disaster, Billy Eichner who told the world yesterday....)
"Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!! ❤️🌈"
Shockingly, this tweet did not help the box office, nor all the hate that's spewed from his mouth in the months leading up to the movie's release. Nothing like telling people you hate them, but also to go and see their movie, as an advertising technique.
But Eichner is right, there's hardly been any gay people in Hollywood movies... as long as you've never seen any Hollywood movies.
Not a great start for October, after the worst September in box office history.
And when - for unexplained reasons - the movie that you've so loving invited people to see flops, despite all the positive waves you've sent out into the universe, be sure that you pre-emptively murder DVD and on-demand sales too.
I give you the greatest show biz promoter since PT Barnum - what a genius!
They already are - Netflix, Disney, and probably Amazon are all losing money hand over fist. Indeed, without their bigger parent companies, most movie studios would have folded long ago.
Their movies, their networks, their stars - all dimming at a rate never before seen since Hollywood was created.
And there are only a few big budget movies left on 2022's schedule, including movies that are almost certain to bomb, like the Rock's BLACK ADAM (because the Rock is box office poison), BLACK PANTHER 2 (b/c the star died before shooting even began), and AVATAR 2 (been too long since #1).
AVATAR might not bomb, as everything Cameron touches turns to gold, but the rest of this year looks very thin for sure fire hits.
Maybe just maybe Hollywood will prove that it loves money more than it hates Americans, but smart money says smugness will beat smarts.