DESPITE bomb after expensive bomb (it's highest grossing movie, Shang-Chi and the Legend of the Ten Rings, has yet to break even) Disney could always point to its internet subscription service, Disney+.
With some 115 million subscribers (according to Disney), that did like solace. But the subs are drying up:
"Disney Plus global paid subscribers will increase by “low single-digit millions of subscribers” for the quarter ending September 2021, Disney CEO Bob Chapek said — marking a slowdown from recent periods for the Mouse House’s flagship streamer.
Sub growth in Disney Plus core markets (excluding Hotstar) will continue both domestically and internationally in the current period, “but we hit some headwinds,” Chapek said at the Goldman Sachs Communacopia conference Tuesday."
Disney may well be the busiest studio in the biz, with 61 new movies and 17 series in production, plus hundreds of TV show, including the millstone of ESPN.
In other words, they have the highest overhead and exposure when the big ticket movies flop. And b/c the appeal of those movies - the key reason to buy Disney+ - isn't there, you'll see interest dry up. Throw into the mix the unfortunate firing of Gina Carono and other "interesting" decisions, are the Mouse might finally be maxed out.