If not for TOP GUN II, it would be the worst box office in history:
"With just $275 million grossed in North America to date, this will be the first September since 1997 with a monthly total of less than $350 million.
To date, the running total for September 2022 is 20% behind last year’s pace and 52% behind the pace set this month in 2019.”
This doesn't count 2020 when covid panic had shut down the nation's theaters (and everything else).
BUT it does count last year, when a lot of theaters were still closed and/or re-opening. So yeah, worse than that.
The reason is pretty clear - awful wonderful movies that only fail because you're racist.
Yes, it's hard to believe that pure gold like THE WOMAN KING (perhaps the most historically inaccurate movie ever made, HONK FOR JESUS, and DON'T WORRY DARLING were not good enough to lure people into theaters.
Audiences could have poured salt into their eyes or watch the dreck that keeps on a coming from Hollywood... and they chose salt.
Studio after studio - including the 2 biggest Netflix & Disney - continue to bleed out money as audiences simply have had enough.
And it's going to get worse for these companies as the economy continues to crater and food shortages become something not out of history books, but an all-too-real reality. More and people will opt out of paying for being preached to by maniacs who make trash.