DESPITE all manner of ass kissing from its executives to stars (john Cena cough cough), Hollywood movies now account for less than 10% of Chinese box office ticket sales.
In 2020 and 2019, Hollywood only managed to place 2 movies per year in the top ten. A decade ago, Hollywood represented 8 out of the 10 highest grossing movies.
And China - again despite all the kissing their butts have received - still refuses to let Hollywood release for BLACK WIDOW, THE SUICIDE SQUAD, and JUNGLE CRUISE. Considering the "quality" of those 3 films, I'm guessing the Chinese aren't dying to line up to watch even if they are released.
Several other movies yet to be released, including DUNE and TOP GUN 2, still haven't been approved either.
And due to the watered down, at times absolutely silly story line changes to please China - the re-make of RED DAWN comes to mind - American audiences aren't exactly lining up either.
Shang-Chi and the Legend of the Ten Rings, which has been the #1 movie in this country for the past 2 weeks, grossing some $262 million world-wide so far, hasn't been released in China and likely won't be, as the star of the film had the temerity to suggest China wasn't the happiest place on earth.
Which is super bad news for Disney.
While $262 million sounds like a lot of money, with a budget reportedly hovering around $150-200 mil before ads, SHANG-CHI is on pace to become yet the latest Marvel film to lose money as it would likely need to gross around $400-450 million just to break even.
Without China, that number now looks impossible to reach, at least any time soon.
In any event, the AVENGERS shine clearly hasn't translated to other MCU movies. We'll see if THOR and some of the other big name characters can revive the series.